Hitachi Art Commission Statement - HUM 102: Introduction to the Humanities - The Renaissance to the Present

Essay by Robert KestenbaumUniversity, Master'sA+, January 2003

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Hitachi Art Commission Statement

Hitachi Automotive Products, Los Angeles (HAP-LA) is a major manufacturer of electromechanical automotive products, including alternators, starters, mass airflow sensors, electronic control units and linear flow valves. With sales to major customers like Ford, GM, Subaru, Honda, Nissan and Toyota, monthly revenue has continued to soar, surpassing the $10 million mark this month. As a result of the increase in sales and revenue, as well as the increase in customer traffic to the Torrance facility, HAP-LA is looking to commission a statue for the main lobby that encompasses and portrays the visions and goals that have helped to drive the success.

The name Hitachi was derived from a combination of two Japanese words, "HI" meaning "THE SUN" and "TACHI" meaning to "RISE OR STAND". The combination of these two words express a vision of man looking toward the rising sun and planning a better life, a better future, for ALL mankind.

Additionally, the current marketing campaign for Hitachi is "Hitachi - Inspire the Next". This slogan brings the image to mind of breathing life into the coming age.

HAP-LA is commissioning a bronze statue to be created for the main lobby that will convey the two ideas previously mentioned. Specifically, the statue must create a feeling of the strength in man as he looks towards the bettering the future through his creations and ideas. It should create a feeling of pride and confidence, but not so much that it overpowers and humbles the visitors to the facility.

The statue should be no larger than six feet tall and no greater than four feet in circumference. The style should be rather conservative in nature, reflecting the long tenure that Hitachi has as a global firm providing a vast amount of products and services. Since Hitachi is...